Aging Wine Information Blog

10:31 PM

Monday - Wine Fermentation

The Best Articles on Wine Fermentation

Join the Club: Wine Clubs


One of the best ways to get access to great, and sometimes less accessible, wines is to join a wine club. These clubs are free to join and can result in you enjoying a greater variety of wines. Whether retailer operated, or direct through the winery, wine clubs will enhance your wine drinking pleasure.

The first consideration for most consumers is price. Just know that there are a range of wine clubs to meet most consumer tastes and budgets. Being in a wine club does not necessitate spending big money. As an example K&L Wine Merchants in San Francisco has a wine club that will ship you 2 bottles of wine per month for $17.95. For that price you have the advantage of knowledgeable experts picking out wines that they feel represent excellent value.

At the other end of the range is Vintners Collective in Napa. Their wine club, the Collectors Club, ships 8 bottles of wine 5 times per year for $290 per shipment. This wine club specializes in smaller production wineries (generally under 1200 cases per year) with whom they have excellent relationships. The result is wine from vintners that you will likely not see on the shelf of your local wine retailer.

Another consideration is whether to go with a winery direct club vs. a retailer. Ideally, budgets permitting, we recommend both clubs that are owned and operated by the winery and clubs that are run by retailers. We like the idea of getting a preferred spot on one of our favorite wineries distribution lists in addition to the variety that the retail club offers. As an example, let?s look at Justin Vineyards and Winery. This Central Coast maker of excellent red and white wine has a few different wine clubs. They offer a choice of red only or white only or mixed cases and will give you access to wines that disappear quite quickly. As an example we recently received a shipment containing one of our favorites, Justin Justification. This wine was sold out even prior to the wine shipment. So in this case only wine club members had an opportunity to receive this great wine which was available only in limited supply.

In the case of a retailer wine club, we like the idea of knowledgeable experts selecting great wines that have excellent value. Most times these are wines that would never appear on our radar no matter how much we read to keep up. Retail wine clubs often have connections with wineries that provide exceptional values. As in example K&L Wines recently offered a 1997 Cabernet Sauvignon from a well respected Napa producer for under $35. This same wine at the winery was $100. We like the idea of being able to buy an outstanding vintage, 1997, from an outstanding vintner at a most fair price. The case outlined here would not be possible outside of the wine club.

Before committing to a wine club make sure you understand the frequency of the shipments and the length of the commitment. Some clubs welcome your membership on an annual basis and will ship four times per year. Other clubs will accommodate monthly membership, frequently with a minimum number of months. Choose the club that best fits both your budget and your consumption. If you have limited storage space and your frequency of delivery is too high from too many clubs?..well you may have a great problem!

Additional perks of wine clubs often include: free shipping (depending on the state), discounts on retail purchases and/or future wine purchases, first access to newly released wine, admission to special events reserved for wine club patrons, complementary wine tasting, and discounts at local hotels, inns or restaurants.

Wine clubs present beginners and collectors access to great wines, selected by professionals, at a host of price points that will only enhance your wine experience.

R. Adam Shore writes about California Wines from a consumer point of view. A collector of California Cabernet and a resident of the Golden State he has assembled hand selected articles about wine. They are cellared at California Wine Articles. Also visit Physical Fitness Articles to read important articles that will assist you in burning away those new Wine Club calories!



Wine Fermentation and More

Join the Club: Wine Clubs


One of the best ways to get access to great, and sometimes less accessible, wines is to join a wine club. These clubs are free to join and can result ...


Click Here to Read More About Wine ...

Recommended Wine Fermentation Items

Dornfelder Qualitaetswein b.A.


The Dornfelder varietal is a hybrid created in 1976 from two other hybrids (genetically descended from Fruhburgunder, Trollinger, Portugeiser and Lemberger). Today almost 1000 acres are planted to this variety which produces deeply colored fruity red wine. Estate bottlings such as this from Anselmann are rare and represent the best quality from this grape. We are introducing a new estate-bottling from the Gehrig Weinkellerie in the Palatinate. Herr Gehrig is known as a very high-quality producer in the area for both white and red wines. Very fruity and full bodied...blackberry with a hint of clove and cinammon. Great gift for the sweet wine lover! You can buy this German red wine online. DRF04 DRF04


Price: 25.99 USD



Current Wine Fermentation News

Understanding The Wine Rating System

Fri, 01 Aug 2008 05:29:14 PDT
Understanding The Wine Rating System Posted by Goody on 08/1/08 in Uncategorized Most who review wines evaluate it by more than just its flavor. Texture and aroma are also important. This is because these things are typically affected by the quality of the fruit that is used, the fermentation process, and the procedure used to make the wine. A poor quality aroma or lack of texture can affect anyone’s wine rating system, and quite a bit at that. To better illustrate, imagine have a cup of

Understanding The Differences With Red Wines

Thu, 31 Jul 2008 22:41:32 PDT
While the average person may assume that all red wines are the same, the differences actually extend far beyond the label on the bottle. With over 50 main varieties of reds available, the colors can range from light red and ruby red to deep purple. There are even some varieties that are almost black in color. Of course, the flavors are as varied as the hues and can include fruity flavors or flavors that have a hint of tobacco. For the non-expert, the best way to develop an appreciation for re

Get a taste of Villiera at the 2008 Stellenbosch Wine Festival (South African Wine News)

Thu, 31 Jul 2008 15:10:05 PDT
Villiera has become known as one of South Africa's top producers of Méthode Cap Classique sparkling wines, which currently make up 35% of Villiera's wine production and has received widespread acclaim both locally and internationally.

Wine is product of yeast survival (Scoop.co.nz)

Thu, 31 Jul 2008 14:44:44 PDT
Wine is the result of a competition between microbes for nutrients, research suggests.

Is leaven prohibited on Pesach?

Thu, 31 Jul 2008 12:26:16 PDT
It never ceases to amaze me how few people read the Torah - as opposed to glancing through it. We’ve seen a great squabble in the Knesset over the sale of leavened bread on Pesach. Everyone firmly believes that leaven is prohibited on Pesach. Really? Then how comes that wine is allowed? Wine is the ultimate hametz (leaven) as it appears through the process of leavening, fermentation. Ancients used wine and beer as fermenting agents. The matzot are as leavening as any other bread. In antiquity


Wine Grape

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11:02 AM

Sunday 08/03/08 - Barefoot Wine

The Best Articles on Barefoot Wine

Successful Public Relations for Wineries: Part 1



Ah, the wine business...it sounds so romantic. Beautiful, intelligent, highly-evolved men and women, living in paradise, sipping Albari?o and noshing on amuse bouche eagerly prepared by three-star chefs. Truth is, the wine business is tougher than road kill and more confusing than the third Matrix movie.


Gone are the days when Dr. Howard, Dr. Fine and Dr. Howard could plant 10 acres of whatever-the-nursery-gave-them on the family spread, make a few hundred cases of "winemakers reserve" and have restaurants, retailers and rabid collectors lining up for allocations. Nowadays, the competition for the consumer's short attention span is as intense as an over-extracted, old vine, Petite Sirah from a low yielding, mountain vineyard. Wineries are screaming "Look at me! Look at me!" Customers are rolling their eyes and stifling yawns. They're also patting their heads and rubbing their stomachs, but that's another story.


So how's a winery supposed to succeed in today's globally warmed business climate. Making great wines is a good start. A fistful of 94's from the top wine publications puts a little giddy up in everybody's hitch. But even high scores are no guarantee for success if a winery doesn't have a solid public relations strategy to spread the word among gatekeepers and consumers.


What are the keys to a successful public relations strategy you ask? Good messaging and good communications. To thrive nowadays wineries must develop persuasive messaging that rings true with gatekeepers and consumers and effective communications programs to deliver that messaging to the various target audiences. One false step and you're back in Michigan picking up balls at the driving range.


So how does a winery go about developing their messaging and communications? Here are my Top 11 Requisites for a Successful PR Campaign:


1. Set Clear Goals


2. Identify Key Messaging Points


3. Create Support Materials that reflect Key Messaging Points


4. Write Storylines and Pitch Letter


5. Develop Media Database


6. Establish Samples Program


7. Monitor Editorial Calendars


8. Schedule Media Presentations & Tours


9. Disseminate Articles and Mentions to Trade and Consumers


10. Continually Develop New Hooks and Storylines


11. Be Different



Over the next few months we will explore each of these bullet points in a way that they have never been explored before. When finished you will know everything there is to know about designing and implementing a successful PR campaign for your winery.



About the Author


Mike Lynch is a founding partner of Big Bang Communications, a PR/marketing company devoted to the wine industry. His articles and short stories have appeared in Wine & Spirits, Wine Enthusiast, and Wine Spectator. Mike also co-authored the LynchBob cartoons with famed illustrator/designer Bob Johnson. He can be reached at mike@bigbangcommunications.com.

Barefoot Wine and More

Successful Public Relations for Wineries: Part 1


Ah, the wine business...it sounds so romantic. Beautiful, intelligent, highly-evolved men and women, living in paradise, sipping Albari?o and noshing ...


Click Here to Read More About Wine ...

Featured Barefoot Wine Items

Chardonnay Spaetlese


A most unusual wine from the Rheinhessen. A very rare find in this late harvest Chardonnay. Spaetlese means late harvest, typically German or Austrian style of wine making. What is not common here is the Chardonnay grape. The combination of the Chardonnay and Spaetlese makes this a rare wine, delicious, full bodied, very complex, very well suited for aging in the cellar. Excellent with seafood and sauces, Chicken a la King, Sweet and Sour chicken, you get the idea? Serve chilled 45-50 F. Great gift to buy online! GWCSW704 GWCSW704


Price: 27.95 USD



News about Barefoot Wine

How to Have Celebration of Life Event Instead of a Funeral

Fri, 01 Aug 2008 07:19:45 PDT
Perhaps your friend or relative didn’t go to church and no minister or priest knew them well enough to speak of their life. Or perhaps the person was what is now termed as “spiritual, not religious”. That usually means they believed in God in some form, but didn’t adhere to the religious dictates of any one religion or church. There are many ways to honor this life you esteem that are not held in a church per se and are not administered by a church person. The key is the reverence and compassi

Road Trip: Complete Recap

Fri, 01 Aug 2008 07:00:13 PDT
It all began on April 8th of this year; a road trip through 23 states covering 12,360 miles. Since then, I’ve posted 16 times from the road as we visited almost too many wineries to count in search of that next great bottle. Obviously, I hope that you have read all of my posts from the road and that they have helped you find some new wines to try. But in case you haven’t read all of them yet, you will find links at the end of this post. Along the way, we made some discoveries I’d like to recap

Wines and Wineries of California’s Central Coast: A Complete Guide from Monterey to Santa Barbara by William A. Ausmus

Fri, 01 Aug 2008 03:01:44 PDT
Wines and Wineries of California’s Central Coast: A Complete Guide from Monterey to Santa Barbara Product Description In comparative tastings, wines from California’s Central Coast rival those from such renowned regions as Bordeaux, Burgundy, and Napa, yet they also offer superb value. This is the first comprehensive guide to one of the world’s most dynamic and beautiful wine regions-and the setting for the award-winning movie Sideways. An excellent, one-stop resource for touring and ta


Wine Cellars
Wine Vintages

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